Custom Events

Google Analytics Plugin for AMP supports a wide variarity of events, those events need to be mapped into googleanalytics config object, next you will need to fire such event by using trackEvent API.

The following sample shows a basic implementation of a custom event.

1. Mapping

First, Add the custom event in the googleanalytics config, under events section. The custom event for this sample will be ads skipped, which should be fired everytime the user clicks on IMA skip button.

var config = {
  plugins: {
    googleanalytics: {
      resources: [
        {src: "//www.amp-google-analytics.com/analytics.js", type: "text/javascript"},
        {src: "#{paths.plugins}googleanalytics/Googleanalytics.js", type: "text/javascript"}
      ],
      trackingId: "UA-82788715-3",
      nonInteraction: false,
      disablePageView: false,
      events: {
        video: [{
          type: "started",
          data: {
            eventCategory: "video",
            eventAction: "videoStart",
            customDimension : {
              metric1: "viewDuration",
              dimension1: "#{media.title}",
              metric2: "#{media.duration}"
            }
          }
        }, {
          type: "ended",
          data: {
            eventCategory: "video",
            eventAction: "videoEnded",
            customDimension : {
              metric1: "viewDuration",
              dimension1: "#{media.title}",
              metric2: "#{media.duration}"
            }
          }
        }],
        ads: [{
          type: "adstarted",
          data: {
            eventCategory: "ad",
            eventAction: "adStarted"
          }
        }, {
          type: "adended",
          data: {
            eventCategory: "ad",
            eventAction: "adsEnded"
          }
        }, {
          type: "skipped",
          data: {
            eventCategory: "ad",
            eventAction: "adSkipped"
          }
        }
        ]
      }
    }
  }
};

2. Tracking

Once you have added the skipped event, you must bind it to player’s events listener.

akamai.amp.AMP.create("amp", config).then(function (amp) {
  amp.addEventListener('skipped', function() { amp.googleanalytics.trackEvent("skipped"); });
});

3. Verify

Finally, you should be able to see this events coming through the Google Analytics dashboard.

Custom Dimmensions (Universal Analytics)

Custom dimmensions can be added through the googleanalytics configuration as follows.

{
  type: "started",
  data: {
    eventCategory: "video",
    eventAction: "videoStart",
    customDimension : {
      metric1: "viewDuration",
      dimension1: "#{media.title}",
      metric2: "#{window.MY_VALUE}"
    }
  }
}

You are all set once this was added in the events you want to track, supposing that the googleanalytics custom dimension exists or is defined on customer’s google analytics account.